Your Message on a Billboard

If you could change one thing about the world, what would it be? What’s the most important lesson you’ve learned in your life? On his podcast, Tim Ferriss often ends with a series of questions for his guests. One intriguing question he asks is “If you could put any message up on a billboard, what would your message be?” When Rainn Wilson answered that question, he said his billboard message for the world would read, “Don’t Be An Asshole.” If you could put any message up on a billboard, what would you choose?